{"id":829,"date":"2024-01-19T11:36:13","date_gmt":"2024-01-19T11:36:13","guid":{"rendered":"https:\/\/famelifemagazin.com\/?p=829"},"modified":"2024-01-19T11:36:14","modified_gmt":"2024-01-19T11:36:14","slug":"barry-callebaut-2024-cikolata-trendleri","status":"publish","type":"post","link":"https:\/\/famelifemagazin.com\/?p=829","title":{"rendered":"Barry Callebaut, \u201c2024 \u00c7ikolata Trendleri\u201d"},"content":{"rendered":"\n

\u00dc\u00e7 Ba\u015fl\u0131kta Topluyor: Yo\u011fun Keyif, Sa\u011fl\u0131kl\u0131 Keyif, Bilin\u00e7li Keyif<\/strong><\/p>\n\n\n\n

D\u00fcnyan\u0131n lider y\u00fcksek kaliteli \u00e7ikolata ve kakao \u00fcr\u00fcnleri \u00fcreticisi <\/strong>Barry Callebaut son \u00fc\u00e7 senedir oldu\u011fu gibi bu y\u0131l da \u00f6n\u00fcm\u00fczdeki d\u00f6neme damgas\u0131n\u0131 vuracak \u00e7ikolata trendlerini ara\u015ft\u0131rd\u0131. 2024 ve sonras\u0131nda hem k\u00fcresel hem b\u00f6lgesel \u00e7ikolata pazarlar\u0131n\u0131 \u015fekillendirecek t\u00fcketici tercihlerini i\u00e7eren ara\u015ft\u0131rmada, d\u00fcnyan\u0131n \u00f6nde gelen \u015feflerinin g\u00f6r\u00fc\u015fleri de yer al\u0131yor. Buna g\u00f6re \u00e7ikolata d\u00fcnyas\u0131nda deneyim odakl\u0131, sa\u011fl\u0131kl\u0131 ve gezegenin gelece\u011fini d\u00fc\u015f\u00fcnen yakla\u015f\u0131mlar pop\u00fclerli\u011fini koruyor.<\/strong><\/p>\n\n\n\n

K\u00fcresel perakende \u00e7ikolata ve \u015fekerleme pazar\u0131n\u0131n 2024 y\u0131l\u0131 sonunda 128 milyar dolar\u0131n \u00fczerinde olmas\u0131 bekleniyor. Barry Callebaut, \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131lda y\u00fczde 2 b\u00fcy\u00fcmesi beklenen bu dinamik pazar\u0131 kapsaml\u0131 bir ara\u015ft\u0131rma ile mercek alt\u0131na ald\u0131.<\/p>\n\n\n\n

Lider \u00e7ikolata ve kakao \u00fcr\u00fcnleri firmas\u0131n\u0131n haz\u0131rlad\u0131\u011f\u0131 d\u00f6rd\u00fcnc\u00fc \u00c7ikolata Trendleri Raporu \u00f6ne \u00e7\u0131kan trendlere ve t\u00fcketici tercihlerine \u0131\u015f\u0131k tutuyor. \u00d6nceki y\u0131llardan farkl\u0131 olarak bu y\u0131l \u00fc\u00e7 b\u00f6lgeyi daha yerel olarak inceleyen ara\u015ft\u0131rma hem k\u00fcresel hem de Do\u011fu Avrupa, Bat\u0131 Avrupa, Kuzey Amerika, Latin Amerika, Asya-Pasifik, Orta Do\u011fu ve Afrika b\u00f6lgelerine \u00f6zel yerel de\u011ferlendirmeleri i\u00e7eriyor.<\/p>\n\n\n\n

T\u00fcketici fiyat art\u0131\u015flar\u0131na ra\u011fmen deneyimden \u00f6d\u00fcn vermiyor<\/strong><\/p>\n\n\n\n

Ara\u015ft\u0131rmaya g\u00f6re son d\u00f6nemde \u00e7ikolata \u00fcr\u00fcnlerinde g\u00f6r\u00fclen fiyat art\u0131\u015flar\u0131na t\u00fcketici iki \u015fekilde tepki veriyor. T\u00fcketicilerin yar\u0131s\u0131 (%54) fiyat art\u0131\u015f\u0131na ra\u011fmen s\u0131radan bir deneyim yerine premium, y\u00fcksek kaliteli \u00e7ikolata sat\u0131n alarak kendilerini \u015f\u0131martmaya devam ediyor. Buna kar\u015f\u0131l\u0131k, her 10 t\u00fcketiciden yakla\u015f\u0131k 7’si (%66) \u00f6dedikleri paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 daha etkin alma beklentisinde. Bu grup toplu al\u0131m, perakendeci markas\u0131na ge\u00e7i\u015f gibi y\u00f6ntemlerle fiyat-fayda dengesini korumaya \u00e7al\u0131\u015f\u0131yor.<\/p>\n\n\n\n

Yo\u011fun keyif: Haz tutkunlar\u0131 \u00f6zel ve \u00f6zg\u00fcn \u00e7ikolatalarla hayat\u0131 kutluyor<\/strong><\/p>\n\n\n\n

Hayat\u0131n tad\u0131n\u0131 sonuna kadar \u00e7\u0131karmay\u0131 seven haz tutkunlar\u0131, lezzet deneyimini de en yo\u011fun \u015fekilde ya\u015famak istiyorlar. Yakla\u015f\u0131k 12 bin ki\u015fiyle yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re her 4 t\u00fcketiciden 3’\u00fc (%74) \u00e7ikolatada yeni ve heyecan verici lezzetler ar\u0131yor. Bu yenilikler aras\u0131nda d\u00f6nemsel \u00e7e\u015fitler ve s\u0131n\u0131rl\u0131 \u00fcretim \u00fcr\u00fcnler gibi her yerde, her zaman bulunmayacak \u00e7ikolatalar \u00f6ne \u00e7\u0131k\u0131yor. T\u00fcketicilerin \u00fc\u00e7te ikisi (%65) farkl\u0131 dokulara sahip \u00e7ikolatal\u0131 \u015fekerlemeleri tercih ediyor, %70’i ise hem g\u00f6ze hem dama\u011fa hem de dokunma duyusuna hitap eden birden fazla doku ve tada sahip \u00e7ikolatalarla duyular\u0131na bir ziyafet sunmak istiyor.<\/p>\n\n\n\n

Lezzetin ard\u0131ndaki hikaye de haz tutkunlar\u0131n\u0131n \u00f6nem verdi\u011fi bir di\u011fer unsur. T\u00fcketicilerin y\u00fczde 61’i markan\u0131n hikayesini takdir ediyor, men\u015fei veya \u00fcretimi ile ilgili hikayesi payla\u015f\u0131lan \u00e7ikolatalar\u0131 daha kaliteli \u00e7ikolatalar olarak g\u00f6r\u00fcyor.<\/p>\n\n\n\n

Bilin\u00e7li Keyif: Tek \u00e7ikolata, \u00fc\u00e7 fayda<\/strong><\/p>\n\n\n\n

Her ge\u00e7en g\u00fcn bilin\u00e7lenen t\u00fcketiciler ise hem kendilerine hem de d\u00fcnyaya iyi gelecek lezzetlerin pe\u015finde ko\u015fuyor. K\u00fcresel olarak 4 ki\u015fiden 3’\u00fc (%75) \u00e7ikolatan\u0131n \u00fc\u00e7 fayday\u0131 bir arada sunmas\u0131n\u0131 bekliyor. Onlara g\u00f6re \u00e7ikolata hem lezzetli hem kendisi i\u00e7in sa\u011fl\u0131kl\u0131 hem de gezegenimiz i\u00e7in iyi olmal\u0131.<\/p>\n\n\n\n

Bu trend do\u011frultusunda t\u00fcketicilerin y\u00fczde 77\u2019si daha az \u015fekerli \u00e7ikolata istiyor, y\u00fczde 10’u ise \u015fekerden tamamen ka\u00e7\u0131n\u0131yor. Bu talebe uygun olarak pazarda kakao yo\u011fun \u00e7ikolata se\u00e7enekleri art\u0131yor.<\/p>\n\n\n\n

Ayn\u0131 \u015fekilde do\u011fal ve otantik i\u00e7eriklere sahip, yapay katk\u0131 maddeleri i\u00e7ermeyen \u00e7ikolatalar da olduk\u00e7a reva\u00e7ta. T\u00fcketicilerin yar\u0131s\u0131ndan fazlas\u0131 (%54) E kodlu i\u00e7eri\u011fi bulunmayan, yapay tatland\u0131rc\u0131 ve renklendiriciler i\u00e7ermeyen saf \u00e7ikolatay\u0131 tercih ediyor. T\u00fcketicilerin 10’da 4’\u00fc (%41) vegan veya bitki bazl\u0131 \u00e7ikolata ve \u015fekerleme se\u00e7enekleri ar\u0131yor.<\/p>\n\n\n\n

\u00c7evre konusunda daha hassas olan t\u00fcketiciler ise s\u00fcrd\u00fcr\u00fclebilir ve etik bir \u015fekilde \u00fcretilen \u00e7ikolata aray\u0131\u015f\u0131nda. 2024 ara\u015ft\u0131rmas\u0131na g\u00f6re yakla\u015f\u0131k 3 ki\u015fiden 2\u2019si \u00e7ikolata \u00fcretiminde at\u0131k azalt\u0131m\u0131, geri d\u00f6n\u00fc\u015f\u00fcm ve s\u00fcrd\u00fcr\u00fclebilirli\u011fi \u00f6nemseyen, gezegenin gelece\u011fine fayda sa\u011flayan markalar\u0131 tercih ediyor. Bunun yan\u0131nda \u015feffafl\u0131k ve izlenebilirlik de t\u00fcketicilerin g\u00fcvenini kazanmak i\u00e7in \u00e7ok \u00f6nemli.<\/p>\n\n\n\n

Sa\u011fl\u0131kl\u0131 Keyif: Bedensel ve zihinsel sa\u011fl\u0131\u011f\u0131 destekleyecek takviyeler<\/strong><\/p>\n\n\n\n

Sa\u011fl\u0131kl\u0131 Keyif trendi \u00e7ikolatada daha h\u00e2l\u00e2 emekleme \u00e7a\u011f\u0131nda olsa da t\u00fcketicilerin bu y\u00f6nde talepleri ve ilgileri art\u0131yor. \u00dcstelik art\u0131k sa\u011fl\u0131kl\u0131 \u00e7ikolata beklentisi \u015feker ve yapay i\u00e7erik olmamas\u0131 ile s\u0131n\u0131rl\u0131 de\u011fil. Hatta sa\u011fl\u0131kl\u0131 i\u00e7eriklerle g\u00fc\u00e7lendirilmi\u015f bir \u00e7ikolataya olan ilgi bir \u00f6nceki d\u00f6neme k\u0131yasla y\u00fczde 5 oran\u0131nda artm\u0131\u015f durumda. T\u00fcketicilerin y\u00fczde 74’\u00fc hem besleyici hem de enerji verici at\u0131\u015ft\u0131rmal\u0131klar, y\u00fczde 71’i ise zihinsel sa\u011fl\u0131klar\u0131n\u0131 destekleyen \u00e7ikolatalar istiyor.<\/p>\n\n\n\n

Her 10 ki\u015fiden 6\u2019s\u0131\u0131 \u2018y\u00fcksek protein\u2019 i\u00e7eren \u00e7ikolatay\u0131 cazip bulurken, \u00e7o\u011fu sa\u011fl\u0131k merakl\u0131s\u0131 vitamin, mineral, lif, flavonol ve omega-3 gibi bile\u015fenleri i\u00e7eren, besleyici \u00fcr\u00fcnler bekliyor.<\/p>\n\n\n\n

B\u00f6lgelere g\u00f6re \u00e7ikolata tercihleri<\/strong><\/p>\n\n\n\n

\u00c7ikolata ile ilgili bu genel trendler b\u00f6lgesel olarak k\u00fc\u00e7\u00fck de\u011fi\u015fiklikler g\u00f6sterebiliyor. \u00d6rne\u011fin \u00e7ikolatan\u0131n men\u015fei ve i\u00e7eri\u011fi konusunda Latin Amerika ile Orta Do\u011fu ve Afrika’daki t\u00fcketicilerin y\u00fczde 80’i daha fazla bilgi edinmek isterken, Kuzey Amerika’daki t\u00fcketicilerin sadece y\u00fczde 55’i bunu merak ediyor.<\/p>\n\n\n\n

Benzer \u015fekilde premium \u00e7ikolataya olan ilgi konusunda da b\u00f6lgesel farkl\u0131l\u0131klar bulunuyor. Latin Amerika ve Orta Do\u011fu ve Afrika’daki her 10 t\u00fcketiciden yakla\u015f\u0131k 8’i premium \u00e7ikolatay\u0131 tercih ederken, bu oran Bat\u0131 Avrupa’da her 10\u2019da 6’ya d\u00fc\u015f\u00fcyor.<\/p>\n\n\n\n

Latin Amerika, Orta Do\u011fu ve Afrika, Asya-Pasifik ve Do\u011fu Avrupa’daki her 10 t\u00fcketiciden yakla\u015f\u0131k 8’i, Bat\u0131 Avrupa ve Kuzey Amerika’daki her 10 t\u00fcketiciden 6’s sa\u011fl\u0131kl\u0131 \u00e7ikolata ar\u0131yor. Lezzet, iyilik ve s\u00fcrd\u00fcr\u00fclebilirlik olmak \u00fczere \u00fc\u00e7 fayday\u0131 bir arada isteyen b\u00f6lgeler ise Latin Amerika, Orta Do\u011fu ve Afrika ve Do\u011fu Avrupa.<\/p>\n\n\n\n

Barry Callebaut yenilik\u00e7i \u00fcr\u00fcnleriyle trendlerin nabz\u0131n\u0131 tutuyor<\/strong><\/p>\n\n\n\n

180 y\u0131l\u0131 a\u015fk\u0131n deneyimiyle Barry Callebaut , portf\u00f6y\u00fcn\u00fc yapt\u0131\u011f\u0131 bu ara\u015ft\u0131rma sonu\u00e7lar\u0131yla paralel se\u00e7eneklerle yeniliyor ve zenginle\u015ftiriyor. \u0130novatif \u00fcr\u00fcn ve \u00e7\u00f6z\u00fcmleriyle sekt\u00f6r profesyonellerine katma de\u011ferli \u00e7\u00f6z\u00fcmler sunarken, Cocoa Horizons sertifikal\u0131 kakao hammaddesi ile hem izlenebilir hem s\u00fcrd\u00fcr\u00fclebilir \u00fcretim yaparak gezegenin gelece\u011fi i\u00e7in de \u00e7al\u0131\u015f\u0131yor. FairTrade, Rainforest Alliance ve UTZ gibi di\u011fer global sivil toplum kurulu\u015flar\u0131yla birlikte \u00e7al\u0131\u015farak, m\u00fc\u015fterilerinin s\u00fcrd\u00fcr\u00fclebilirlik yolculu\u011funu destekliyor.<\/p>\n\n\n\n

Barry Callebaut Group Hakk\u0131nda (<\/em>www.barry-callebaut.com<\/u><\/em><\/a>):<\/em><\/strong><\/p>\n\n\n\n

2022\/23 mali y\u0131l\u0131nda yakla\u015f\u0131k 8,5 milyar CHF y\u0131ll\u0131k sat\u0131\u015f ger\u00e7ekle\u015ftiren Z\u00fcrih merkezli Barry Callebaut Group, kakao \u00e7ekirdeklerinin tedarik edilmesinden i\u015flenmesine ve \u00e7ikolata dolgular\u0131, s\u00fcslemeleri ve kar\u0131\u015f\u0131mlar\u0131 dahil olmak \u00fczere en iyi \u00e7ikolatalar\u0131n \u00fcretilmesine kadar geni\u015f bir yelpazede hizmet veren, d\u00fcnyan\u0131n \u00f6nde gelen y\u00fcksek kaliteli \u00e7ikolata ve kakao \u00fcr\u00fcnleri \u00fcreticisidir. D\u00fcnya genelinde 66 \u00fcretim tesisinde faaliyet g\u00f6steren Grup, 13 binin \u00fczerinde k\u00fcresel i\u015fg\u00fcc\u00fc istihdam etmektedir.<\/em><\/p>\n\n\n\n

Barry Callebaut Group, end\u00fcstriyel g\u0131da \u00fcreticilerinden \u00e7ikolata \u00fcreticileri, pasta \u015fefleri, f\u0131r\u0131nc\u0131lar, oteller, restoranlar ve catering \u015firketleri gibi zanaatkar ve profesyonel \u00e7ikolata kullan\u0131c\u0131lar\u0131na kadar t\u00fcm g\u0131da end\u00fcstrisine hizmet vermektedir. Grup \u00e7at\u0131s\u0131 alt\u0131nda Gurme m\u00fc\u015fterilerin \u00f6zel ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan k\u00fcresel markalar Callebaut\u00ae, Chocovic\u00ae, Van Houten\u00ae, Bensdrop\u00ae, Cacao Barry\u00ae, Carma\u00ae ve dekorasyon uzman\u0131 Mona Lisa\u00ae bulunmaktad\u0131r.<\/em><\/p>\n\n\n\n

Barry Callebaut Group, gelece\u011fin kakao tedarikini sa\u011flamak ve yeti\u015ftiricilerin ge\u00e7im kaynaklar\u0131n\u0131 iyile\u015ftirmek i\u00e7in \u201cForever Chocolate\u201d stratejisi alt\u0131nda \u00e7ikolatay\u0131 norm haline getirmeyi taahh\u00fct ediyor. <\/em>Cocoa Horizons Foundation<\/em><\/a>\u2019\u0131n s\u00fcrd\u00fcr\u00fclebilir bir kakao ve \u00e7ikolata gelece\u011fi yaratma hedefine destek olmaktad\u0131r.<\/em><\/p>\n\n\n\n

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\u00dc\u00e7 Ba\u015fl\u0131kta Topluyor: Yo\u011fun Keyif, Sa\u011fl\u0131kl\u0131 Keyif, Bilin\u00e7li Keyif D\u00fcnyan\u0131n lider y\u00fcksek kaliteli \u00e7ikolata ve kakao \u00fcr\u00fcnleri \u00fcreticisi Barry Callebaut son \u00fc\u00e7 senedir oldu\u011fu gibi bu y\u0131l da \u00f6n\u00fcm\u00fczdeki d\u00f6neme damgas\u0131n\u0131 vuracak \u00e7ikolata trendlerini ara\u015ft\u0131rd\u0131. 2024 ve sonras\u0131nda hem k\u00fcresel hem b\u00f6lgesel \u00e7ikolata pazarlar\u0131n\u0131 \u015fekillendirecek t\u00fcketici tercihlerini i\u00e7eren ara\u015ft\u0131rmada, d\u00fcnyan\u0131n \u00f6nde gelen \u015feflerinin g\u00f6r\u00fc\u015fleri de yer […]<\/p>\n","protected":false},"author":1,"featured_media":831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[],"class_list":["post-829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomi","category-son-haberler"],"_links":{"self":[{"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=829"}],"version-history":[{"count":1,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/829\/revisions"}],"predecessor-version":[{"id":834,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/829\/revisions\/834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/media\/831"}],"wp:attachment":[{"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}