{"id":802,"date":"2024-01-18T09:58:15","date_gmt":"2024-01-18T09:58:15","guid":{"rendered":"https:\/\/famelifemagazin.com\/?p=802"},"modified":"2024-01-18T09:58:15","modified_gmt":"2024-01-18T09:58:15","slug":"nestle-turkiye-pazarlama-ve-kurumsal-iletisim-departmaninda-ust-duzey-atama","status":"publish","type":"post","link":"https:\/\/famelifemagazin.com\/?p=802","title":{"rendered":"Nestl\u00e9 T\u00fcrkiye Pazarlama ve Kurumsal \u0130leti\u015fim Departman\u0131nda \u00dcst D\u00fczey Atama&#8230;"},"content":{"rendered":"\n<p><strong>158 y\u0131l \u00f6nce \u0130svi\u00e7re\u2019de yolculu\u011funa ba\u015flayan ve 118 y\u0131ld\u0131r T\u00fcrkiye\u2019de faaliyetlerini s\u00fcrd\u00fcren Nestl\u00e9\u2019nin Pazarlama ve Kurumsal \u0130leti\u015fim Direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revini Ba\u015fak \u00dcnal \u00fcstlendi. \u00dcnal, yeni pozisyonunda Cumhuriyet\u2019in ilk k\u00fcresel sanayi yat\u0131r\u0131mc\u0131lar\u0131ndan biri olan \u015firketin, t\u00fcm pazarlama ve ileti\u015fim kanallar\u0131ndaki \u00e7al\u0131\u015fmalar\u0131na liderlik edecek ve s\u00fcrd\u00fcr\u00fclebilirlikten b\u00fcy\u00fcmeye kadar bir\u00e7ok alanda \u015firket stratejisine y\u00f6n verecek.<\/strong><\/p>\n\n\n\n<p>D\u00fcnyan\u0131n lider g\u0131da \u015firketi Nestl\u00e9, \u015firket b\u00fcnyesindeki bireysel kariyer hedeflerini destekleyen k\u00fcresel \u00e7apta y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00e7al\u0131\u015fan geli\u015fim programlar\u0131 \u00e7er\u00e7evesinde ger\u00e7ekle\u015ftirdi\u011fi yerel atamalarla T\u00fcrkiye\u2019de g\u00fc\u00e7lenmeye devam ediyor. Bu kapsamda, Nestl\u00e9 \u00e7at\u0131s\u0131 alt\u0131nda 17 y\u0131ld\u0131r, T\u00fcrkiye ve global \u00f6l\u00e7ekte \u00e7e\u015fitli \u00fcst d\u00fczey pozisyonlarda rol alan \u00c7ikolata \u0130\u015f Birimi Global Kategori Lideri Ba\u015fak \u00dcnal, 2024 y\u0131l\u0131 itibari ile Pazarlama ve Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc olarak yeni g\u00f6revine ba\u015flad\u0131.<\/p>\n\n\n\n<p>Nestl\u00e9\u2019deki kariyerine 2007 y\u0131l\u0131nda ba\u015flayan \u00dcnal, \u00c7ikolata ve \u0130\u00e7ecekler \u0130\u015f Birimlerinde&nbsp;marka de\u011ferini katk\u0131 sa\u011flayan yat\u0131r\u0131mlarla g\u00fc\u00e7l\u00fc lansmanlar ger\u00e7ekle\u015ftirdi.&nbsp;T\u00fcketici i\u00e7g\u00f6r\u00fc ve ileti\u015fimi ile geli\u015ftirip zenginle\u015ftirdi\u011fi bir\u00e7ok projeye de imza att\u0131. \u00dcnal, Nestl\u00e9\u2019nin \u00e7al\u0131\u015fanlar\u0131na globalde kariyer deneyimi imk\u00e2n\u0131 sa\u011flayan ve yerel pazarlar\u0131ndaki pozisyon potansiyellerine ivme katan stratejisiyle 2020\u2019de Global Kategori Lideri oldu. \u015eirketin Genel Merkezinin yer ald\u0131\u011f\u0131 \u0130svi\u00e7re\u2019deki g\u00f6revi s\u0131ras\u0131nda, \u00fcr\u00fcn portf\u00f6y\u00fc ile b\u00fcy\u00fcme stratejisi, inovatif \u00fcr\u00fcn lansmanlar\u0131, s\u00fcrd\u00fcr\u00fclebilirlik ileti\u015fimleri gibi \u00f6nemli planlamalar\u0131 ger\u00e7ekle\u015ftirdi. Global \u00f6l\u00e7ekte inovasyon ve ara\u015ft\u0131rma ile geli\u015ftirilmi\u015f \u00fcr\u00fcn lansmanlar\u0131 \u00fczerinde \u00e7al\u0131\u015farak, \u00fcr\u00fcnlerin piyasaya sunulmas\u0131n\u0131 destekledi.<\/p>\n\n\n\n<p>\u00dcnal, yeni g\u00f6revinde global tecr\u00fcbeleri ile yerel hedefleri ger\u00e7ekle\u015ftirmek \u00fczere kapsaml\u0131 bir pazarlama ve ileti\u015fim stratejisi geli\u015ftirmek ve uygulamaktan sorumlu olacak. Marka kimli\u011fi ile entegre t\u00fcm pazarlama ve ileti\u015fim kanallar\u0131nda \u015firketin kamuoyundaki imaj\u0131n\u0131 ve itibar\u0131n\u0131 y\u00f6netecek. \u0130\u00e7 ileti\u015fimden medya sat\u0131n alma ve planlamaya, payda\u015f ili\u015fkilerinden kriz y\u00f6netimi, s\u00fcrd\u00fcr\u00fclebilik, dijital pazarlamaya kadar ileti\u015fimin her alan\u0131nda ekibiyle birlikte rol \u00fcstlenecek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>158 y\u0131l \u00f6nce \u0130svi\u00e7re\u2019de yolculu\u011funa ba\u015flayan ve 118 y\u0131ld\u0131r T\u00fcrkiye\u2019de faaliyetlerini s\u00fcrd\u00fcren Nestl\u00e9\u2019nin Pazarlama ve Kurumsal \u0130leti\u015fim Direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revini Ba\u015fak \u00dcnal \u00fcstlendi. \u00dcnal, yeni pozisyonunda Cumhuriyet\u2019in ilk k\u00fcresel sanayi yat\u0131r\u0131mc\u0131lar\u0131ndan biri olan \u015firketin, t\u00fcm pazarlama ve ileti\u015fim kanallar\u0131ndaki \u00e7al\u0131\u015fmalar\u0131na liderlik edecek ve s\u00fcrd\u00fcr\u00fclebilirlikten b\u00fcy\u00fcmeye kadar bir\u00e7ok alanda \u015firket stratejisine y\u00f6n verecek. D\u00fcnyan\u0131n lider g\u0131da \u015firketi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,3],"tags":[],"class_list":["post-802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sirketler-is-hayati","category-son-haberler"],"_links":{"self":[{"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=802"}],"version-history":[{"count":1,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/802\/revisions"}],"predecessor-version":[{"id":804,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/802\/revisions\/804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/media\/803"}],"wp:attachment":[{"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}