{"id":1009,"date":"2024-01-27T04:59:43","date_gmt":"2024-01-27T04:59:43","guid":{"rendered":"https:\/\/famelifemagazin.com\/?p=1009"},"modified":"2024-01-27T04:59:44","modified_gmt":"2024-01-27T04:59:44","slug":"turizm-sektoru-yapay-zekayla-donusuyor","status":"publish","type":"post","link":"https:\/\/famelifemagazin.com\/?p=1009","title":{"rendered":"Turizm sekt\u00f6r\u00fc, yapay zekayla d\u00f6n\u00fc\u015f\u00fcyor"},"content":{"rendered":"\n<p><strong>Turizm sekt\u00f6r\u00fc, 2024\u2019\u00fc yapay zekay\u0131 oda\u011f\u0131na alarak selamlad\u0131. Bir\u00e7ok i\u015fletme, yapay zeka uygulamalar\u0131yla i\u015f s\u00fcre\u00e7leri ve m\u00fc\u015fteri deneyimini iyile\u015ftirirken kaynaklar\u0131n\u0131 do\u011fru de\u011ferlendirme olana\u011f\u0131 buluyor. Yapay zeka yat\u0131r\u0131mlar\u0131n\u0131n \u00f6nemine dikkat \u00e7eken sekt\u00f6r profesyoneli ise yo\u011fun rekabet ortam\u0131nda ba\u015far\u0131 anahtar\u0131n\u0131n yapay zeka oldu\u011funu vurguluyor.<\/strong><\/p>\n\n\n\n<p>Yapay zeka teknolojilerinin kullan\u0131m\u0131 i\u015f d\u00fcnyas\u0131nda yayg\u0131nla\u015f\u0131rken, turizm sekt\u00f6r\u00fc de bu do\u011frultuda de\u011fi\u015fiyor. \u00dcretken yapay zekan\u0131n sekt\u00f6rde uygulanmas\u0131 somut bir f\u0131rsata d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcrken, seyahat deneyiminden m\u00fc\u015fteri destek uygulamalar\u0131na kadar bir\u00e7ok alanda kullan\u0131l\u0131yor. Statista\u2019n\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re seyahat ve konaklama sekt\u00f6r\u00fcn\u00fcn %30\u2019u yapay zeka teknolojisinden faydalan\u0131rken, \u00f6zellikle seyahatleri s\u0131ras\u0131nda konaklayan t\u00fcketicilerin %70\u2019i deneyimlerini iyile\u015ftirmek i\u00e7in yapay zeka uygulamalar\u0131ndan faydalanmak istedi\u011fini belirtiyor. <\/p>\n\n\n\n<p>D\u00fcnya genelindeki otel misafirlerinin %77\u2019sinin de bir otelin sundu\u011fu teknoloji olanaklar\u0131n\u0131 \u00f6nemli bir kriter olarak de\u011ferlendirdi\u011fini belirten Turizm ve Otelcilik Dan\u0131\u015fman\u0131 Mehmet Ferman Do\u011fan, turizm i\u015fletmelerinin rekabet ortam\u0131nda geri kalmamak i\u00e7in mutlaka teknolojinin g\u00fcc\u00fcnden faydalanmas\u0131 gerekti\u011fini vurguluyor.<\/p>\n\n\n\n<p>\u201c\u0130nsanlar i\u00e7in hizmet odakl\u0131 bu sekt\u00f6rde yapay zeka tehdit de\u011fil, nimettir\u201d<\/p>\n\n\n\n<p>Turizm ve Otelcilik Dan\u0131\u015fman\u0131 Mehmet Ferman Do\u011fan, \u201cYapay zeka uygulamalar\u0131n\u0131n ortaya \u00e7\u0131kt\u0131\u011f\u0131 ilk g\u00fcnden bu yana en b\u00fcy\u00fck tart\u0131\u015fma konusu, yapay zekan\u0131n i\u015flerimizi elimizden al\u0131p almayaca\u011f\u0131 endi\u015fesi oldu. Turizm sekt\u00f6r\u00fc \u00f6zelinde \u015funu \u00f6zellikle s\u00f6ylemek isterim ki yapay zeka, bu sekt\u00f6rdekiler i\u00e7in bir d\u00fc\u015fman de\u011fil dosttur. Sohbet robotlar\u0131, \u00f6neri asistan\u0131, ak\u0131ll\u0131 arama motorlar\u0131 gibi uygulamalar m\u00fc\u015fteri memnuniyetini art\u0131rarak ticari fayda sa\u011fl\u0131yor. Otomatik \u00f6deme, rezervasyon yard\u0131mlar\u0131, h\u0131zl\u0131 m\u00fc\u015fteri hizmetleri, ger\u00e7ek zamanl\u0131 izleme, denetim mekanizmalar\u0131 da otellerin i\u015f s\u00fcre\u00e7lerinde verimlili\u011fi y\u00fckseltiyor\u201d dedi.<\/p>\n\n\n\n<p>\u201cYapay zekaya yat\u0131r\u0131m yapmayan yaya kal\u0131r\u201d<\/p>\n\n\n\n<p>Yapay zeka teknolojilerine yap\u0131lan yat\u0131r\u0131mlara dair yorumlar\u0131n\u0131 payla\u015fan Mehmet Ferman Do\u011fan, \u201c\u015eirketler baz\u0131 giderleri yat\u0131r\u0131m olarak de\u011fil masraf olarak g\u00f6rebilirler. Fakat yapay zekaya yap\u0131lan yat\u0131r\u0131m kesinlikle bunun d\u0131\u015f\u0131nda olmal\u0131. \u0130\u015f s\u00fcre\u00e7lerinde, misafir beklentilerini anlama gibi hususlarda yapay zekaya yat\u0131r\u0131m yap\u0131lmas\u0131n\u0131n ard\u0131ndan, kendisini \u00e7ok k\u0131sa s\u00fcrede amorti ediyor. Bu noktada turizm sekt\u00f6r\u00fcnde y\u00f6netici konumunda bulunan herkese de b\u00fcy\u00fck sorumluluk d\u00fc\u015f\u00fcyor. Ya\u015fanan d\u00f6n\u00fc\u015f\u00fcm\u00fc g\u00f6remeyen ve bu alana yat\u0131r\u0131m yapmayanlar uzun vadede yaya kalacakt\u0131r\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n<p>\u201cKalifiye personel yeti\u015ftirme konusunda \u015firketlere b\u00fcy\u00fck sorumluluk d\u00fc\u015f\u00fcyor\u201d<\/p>\n\n\n\n<p>Yapay zekan\u0131n kaynaklar\u0131 do\u011fru de\u011ferlendirmek i\u00e7in de kullan\u0131labilece\u011fini aktaran Turizm ve Otelcilik Dan\u0131\u015fman\u0131 Mehmet Ferman Do\u011fan, s\u00f6zlerini \u015f\u00f6yle sonland\u0131rd\u0131: \u201cYapay zeka konusu olduk\u00e7a yeni bir alan. Haliyle bu alanda yeti\u015fmi\u015f insan bulmak da, elde tutmak da olduk\u00e7a zor. \u00dcstelik bir\u00e7ok \u015firket nas\u0131l ilerleyece\u011fini de bilmiyor. Bu sebeple yeni nesil teknolojiler konusunda bilgi sahibi ve \u015firketinizi bir sonraki ad\u0131ma ta\u015f\u0131yacak personeli b\u00fcnyenizde yeti\u015ftirmek de olduk\u00e7a \u00f6nemli. \u00d6zellikle bili\u015fim ve pazarlama ekipleri bu alanda yetkin olursa s\u00fcre\u00e7ler \u00e7ok daha h\u0131zl\u0131 ve konforlu ilerleyebilir. Bu konuda da \u015firketlere b\u00fcy\u00fck sorumluluk d\u00fc\u015f\u00fcyor. \u00c7al\u0131\u015fanlara gerekli e\u011fitimleri vermek ve kendisini geli\u015ftirecek ortam\u0131 sunmak kritik bir \u00f6nem ta\u015f\u0131yor.\u201d<\/p>\n\n\n\n<p>Mehmet Ferman Do\u011fan Hakk\u0131nda:<\/p>\n\n\n\n<p>Profesyonel i\u015f hayat\u0131na Kempinski, Hilton, Marriott ve Hyatt Regency gibi turizm sekt\u00f6r\u00fcn\u00fcn se\u00e7kin zincirlerinin, \u0130ngiltere, T\u00fcrkiye, Rusya ve Ortado\u011fu\u2019da bulunan otellerinde ba\u015flayan Ferman Do\u011fan, \u00fcst d\u00fczey y\u00f6neticilik ve genel m\u00fcd\u00fcrl\u00fck g\u00f6revlerinde bulundu.<\/p>\n\n\n\n<p>\u00c7al\u0131\u015ft\u0131\u011f\u0131 \u015firketlerde \u00e7ok say\u0131da ba\u015far\u0131l\u0131 projeye imza atm\u0131\u015f olan Ferman Do\u011fan\u2019\u0131n The Sprits Business London Dergisi ve Hotel by MFD sitesi gibi yay\u0131nlarda turizm makaleleri yay\u0131mland\u0131. Master of Food and Beverage kitab\u0131n\u0131n yazar\u0131 da olan Do\u011fan, 1950 y\u0131l\u0131nda Paris\u2019te kurulan Uluslararas\u0131 Gastronomi Kul\u00fcb\u00fc \u201cCha\u00eene des R\u00f4tisseurs\u2019un T\u00fcrkiye aktif \u00fcyesidir.<\/p>\n\n\n\n<p>Ferman Do\u011fan, \u0130ngiltere Wolwerhamton \u00dcniversitesi Bilgisayar M\u00fchendisli\u011fi B\u00f6l\u00fcm\u00fc\u2019nden mezun olduktan sonra \u0130ngiltere\u2019deki Birmingham \u00dcniversitesi&#8217;nde i\u015fletme y\u00fcksek lisans\u0131n\u0131 burslu olarak tamamlam\u0131\u015ft\u0131r. \u00c7ok iyi derecede \u0130ngilizce bilen ve Rus\u00e7a konu\u015fan Do\u011fan, hobi olarak spor ve \u015fiir ile ilgilenmektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turizm sekt\u00f6r\u00fc, 2024\u2019\u00fc yapay zekay\u0131 oda\u011f\u0131na alarak selamlad\u0131. Bir\u00e7ok i\u015fletme, yapay zeka uygulamalar\u0131yla i\u015f s\u00fcre\u00e7leri ve m\u00fc\u015fteri deneyimini iyile\u015ftirirken kaynaklar\u0131n\u0131 do\u011fru de\u011ferlendirme olana\u011f\u0131 buluyor. Yapay zeka yat\u0131r\u0131mlar\u0131n\u0131n \u00f6nemine dikkat \u00e7eken sekt\u00f6r profesyoneli ise yo\u011fun rekabet ortam\u0131nda ba\u015far\u0131 anahtar\u0131n\u0131n yapay zeka oldu\u011funu vurguluyor. Yapay zeka teknolojilerinin kullan\u0131m\u0131 i\u015f d\u00fcnyas\u0131nda yayg\u0131nla\u015f\u0131rken, turizm sekt\u00f6r\u00fc de bu do\u011frultuda de\u011fi\u015fiyor. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,12],"tags":[],"class_list":["post-1009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-son-haberler","category-turizm"],"_links":{"self":[{"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/1009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1009"}],"version-history":[{"count":1,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/1009\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/posts\/1009\/revisions\/1011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=\/wp\/v2\/media\/1010"}],"wp:attachment":[{"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/famelifemagazin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}